"Mood Matters"

Cause & effect is the most basic human assumption about how the world works. Much of the time the assumption proves correct:

A pebble dropped in a pond (cause) will make a splash (effect).

The premise is simple. Everyone gets it. Alas, "much of the time" does not mean all of the time. Not everyone "gets it" when it comes to an equally important truth: mistaken cause & effect assumptions lead to the most common failures of human logic. For example:

The Sun moves across the sky (effect) because it orbits the earth (cause).

That premise was also simple. Everyone got it. And as we learned in history class, this all-time doozy of failed human logic was virtually unchallenged until a 16th-century fellow named Copernicus changed everything.

And today, from solar systems down to the atomic level, science has conquered every major frontier of flawed cause & effect thinking -- at least about how the physical world works. But there is one major frontier to go: The false cause & effect thinking about how people work.

When a dropped pebble splashes in a pond, the cause & effect does not include psychology. But if you fail to include psychology in your assumptions about people -- specifically the collective mood of people in groups...

...Then your conclusions will be like astronomy before Copernicus.

That's where the new science of Socionomics comes in. And award-winning scientist and author John Casti's just-published book --Mood Matters: From Rising Skirt Lengths to the Collapse of World Powers -- is the next big step in the advance of socionomics.

Robert Prechter's hypothesis that social mood drives social events holds the promise of doing for the social sciences what Copernicus did for astronomy.

John Casti's Mood Matters builds on Prechter's hypothesis. A Ph.D in mathematics and Research Scholar at the International Institute for Applied Systems Analysis in Laxenburg Austria, Casti's work has earned favor among his fellow scientists and a broader audience.

Mood Matters is indeed written in clear, straightforward language that speaks to non-scientists who think for themselves. John Casti spells out one major flawed assumption, namely

"thinking of humans in a society as being simply 'particles' buffeted about by mysterious 'outside forces' that give rise to the ever-changing patterns of human behavior.... Mood Matters says Not so! Just because 'everybody' believed the earth was flat didn't make it so. And just because everybody believes events cause moods doesn't make that so, either."

What does the future of social science look like? Find out in Mood Matters: by John Casti From Rising Skirt Lengths to the Collapse of World Powers.

Recommended reading by GeaSphere LLC to help you understand the path we as a people are on.

Eduard Hamamjian
GeaSphere LLC
877-351-4902